02 Jun How Personal Branding Impacts Self-Confidence
Dr Lisa Orban, clinical psychologist and personal brand consultant
Another in our series of interviews with women on the subjects of confidence and assertiveness. This one concentrates on the interesting concept of personal branding and how it can impact our lives.
Clinical psychologist Dr Lisa Orban of GoldenNotebook talks to Bitch Network founder Paula Gardner about how thinking about your personal brand can help with your confidence. Lisa demystifies how to get started on the process of personal branding with practical tips and suggestions. She tackles the tricky subject of how not to take it personally if everyone doesn’t like your brand.
Bringing together her extensive training, experience and passion in both psychology and branding, Lisa Orban founded Golden Notebook. A chartered clinical psychologist, Lisa trained and practised in New York City for eleven years before relocating to London. Lisa helps clients make a name for themselves by discovering their distinct and authentic personal brand. She takes a unique approach to personal branding that combines psychological assessment and theory with branding strategies to create for powerful and enduring individual change and personal impact.